In the year 2009, business environment for the flavor and fragrance (F&F) industry was stagnant mostly because of the continued global economic downturn. However, the international F&F industry is expected to remain stable or even to grow in 2010 as this industry caters mainly to the food market as well as the personal and household care market, which provide the basic necessities to people. Especially in Asia Pacific, the demand for flavor and fragrance is anticipated to grow much quicker than that in other areas.

• Understanding the consumer trends and insight to catch up with the market development
• Recognizing the procurement and impact of flavor and fragrance on brand selection and consumer loyalty
• Experience sharing of flavor & fragrance application from world leading companies in or across industries including personal healthcare, cosmetic, food & beverage, pharmaceutical etc. to promote innovation and cooperation among enterprises
• Optimizing the delivery of flavor and fragrance in end users' application to enhance the product innovation and performance
• Updating the knowledge of the latest regulations to better support production and operation management